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The stations first live broadcast coincides with its opening and the program involves the airing of a 3-hour “Anejo Rum” show from Plaza Divisoria, a central park in downtown Cagayan de Oro, for which Canoy billed La Tondena executive Hugo Chan Hong the sum of P500 as payment for the radio coverage. Listeners anticipated the first words they would hear on radio and were greeted the station ID and the following words: “You are tuned to Station DXCC, broadcasting with a power of 500 watts on 1560 kHz from Cagayan de Oro's Gateway to Mindanao!” and every hour thereafter. It officially started broadcasting on August 28, 1952, also coinciding with the town fiesta of San Agustin, the patron saint of Cagayan de Oro archdiocese. On July 4, 1952, it went on air for test broadcast the second time coinciding with the birthday of his mother. The Radio Control Office (RCO) headed by Mr Jose Viado, assigned the station a broadcast frequency of 1560 kHz. While their first “transmitter building” was financed with a P5,000 “duck farm” loan from the Philippine National Bank. With only a telescopic steel pole as antenna borrowed from the Bureau of Telecom, the improvised horizontal radio antenna was mounted by the team which include Ongkoy Padero, former vice president for engineering of CEPALCO, attaching one end of a copper wire to the pole and the other end to a 30 meters coconut tree a block away. The transmitter was transported to Mindanao aboard the boat MV Snug Hitch. Using the Radio Amateur's Handbook as their guide and also with surplus parts bought from Raon in Quiapo, Manila, they built their own 500-watt AM transmitter with the assistance from Far East Broadcasting Company engineers, American Dick Rowland and Byrd Bruneimer. on 23 June 1952 he was granted a permit to maintain and operate the radio broadcasting station. In 1951, he set up the fledgling station in partnership with Robin Cui, Max Suniel, Oscar Neri and Andres Bacal as equity partners with P10,000 in capital.
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Canoy, decided to establish a more powerful radio station and applied for a congressional franchise in Manila to support its lawful operation. In 1950 Canoy, at the insistence of his brother, lawyer Reuben R. Because the broadcast was not authorized by the Radio Control Office (RCO), it did not contain call letters. Henry Canoy broke the airwaves as a Pirate radio station in 1949, declaring "This is Cagayan de Oro calling.". The group managed to assemble a 30-Watt radio transmitter from surplus parts bought at Raon Street in Quiapo, Manila. Eventually, the friends were all convinced to build a radio transmitter of their own. Canoy and friends ended up listening to radio broadcasts at night when reception was better. Canoy, together with Robin Cui and Vicente Rivera, set up two home-built tube radio receivers bought from Fideng Palacio of Puntod and placed them in an abandoned chicken poultry house situated at the corner of Velez and del Pilar streets in Cagayan de Oro for the purpose of listening to radio broadcasts from Manila. 4 Chronology of Radio Stations in Mindanao.
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Thus, radio in the chosen locale is alive, relevant and plays an important role in serving and influencing the community and its people. The survey also had revealed that radio broadcasting also had a significant influence, particularly in the socio-cultural, political and economic aspects of its listeners and the community. Radio in Malaybalay City continued to evolve through upgrading their programs and equipment to ride the waves of development. Based on the interviews, these radio stations encountered problems but continued to seek solutions. Radio broadcast in the area started at the establishment of the first radio station, DXDB-AM, in 1970. The paper revealed that Malaybalay City has six radio stations currently operating. External and internal criticisms in evaluating the sources were also applied throughout the study. Triangulation method was utilized in determining the significant influence. Available written documents were also used to validate their testimonies. As some radio stations had not kept much-written records of their establishment, some data are gathered from oral testimonies of twenty (20) key informants. Both primary and secondary sources were used in the study. In the presentation of data, the narrative-descriptive approach was utilized to trace the history of Radio Broadcasting in Malaybalay City, Bukidnon in the period covered. It traced how radio broadcasting was established in the area, the challenges encountered by the local radio stations and the significant influences of radio broadcast media to socio-cultural, economic, and political aspects of the community. This paper is a historical study on Radio Broadcasting in Malaybalay City, Bukidnon: Its History and Influence from 1970-2018.